How much priority do you put on your owned media channels? Do your strategic communications campaigns focus more on earned and social media? Chances are you need to revisit your owned media channels and make them a bigger piece of the PR puzzle.
I provide some tips and suggestions on how to do that in my guest post for the Public Relations Society of America (PRSA) Tampa Bay chapter:
WHY OWNED MEDIA CONTINUES TO BE
VITAL IN YOUR COMMUNICATIONS MIX
“In a time when PR professionals are navigating through hundreds of thousands of news outlets, blogs, news websites, digital publications and streaming content, owned media channels offer some distinct advantages…“
And here are some additional resources as you’re going through your 2020 public relations planning process:
– 5 Crucial Elements of the Strategic Communications Process You Need to Have
– How to Create Content That Engages Audiences and Builds Brand Trust Quickly
And don’t forget to follow us @TCStrategic on Twitter, Facebook, Instagram and LinkedIn.
