TCSC works with clients and partners across the globe, and we’re excited to work with you. These are the most frequently asked questions we hear. If you have others, let us know!
What is TCSC and what services do you offer?
TCSC is not your average public relations agency. We specialize in strategic communications and public relations, and we offer a range of services including strategic communication planning, media relations, crisis communication, digital and social media strategy, content creation, and corporate branding, among others.
What industries does TCSC specialize in?
We’ve applied our skills, expertise and services to organizations and enterprises of all sizes across various industries such as technology, health and wellness, sports and entertainment, government, military, food, travel and tourism, zoos and aquariums, conservation and more.
Where is TCSC located?
We call the Chicago area home, but work with industry experts and communications professionals worldwide.
What is strategic communication planning?
Strategic communication planning involves developing a comprehensive plan to effectively convey your organization’s message and brand story to target audiences to achieve specific business objectives. From brand awareness and reputation management to driving sales and revenue, we specialize in driving results that matter for your organization.
How does TCSC develop a communication strategy?
Developing a comprehensive public relations and communications strategy is a journey that can yield some amazing results. We begin with a thorough assessment of your current communication efforts, understand your goals, identify your target audience, and then develop a customized strategy to meet your organization’s specific needs.
How do you measure the success of your strategies?
From brand awareness to driving leads and sales, we work with our clients to understand what success looks like to them. Through the strategic communications planning process, we work with you to identify which metrics will help us show success and evaluate the effectiveness of our strategies.
How does TCSC approach media relations?
Media relations is a critical part of strategic communications. We work with our clients to tailor strategies and stories that reinforce brand narratives, create meaningful connections with journalists, and build relationships.
What is included in your crisis communication services?
It’s not if you’ll experience a crisis, it’s when. Our crisis communication services include risk assessment, crisis planning, media training, and real-time crisis management to protect your reputation during crises.
Can you help with social media strategy?
Yes, we develop tailored social media strategies to increase engagement, manage content, and monitor social media presence across various platforms. We work to align that content and those stories with your entire public relations plan to drive organizational results.
What type of content creation do you offer?
Content strategy and development is what we live for. From owned and earned content to shared strategies that reinforce and build your brand narrative, we support our clients through developing content strategies that drive results through a wide range of content including blog posts, whitepapers, newsletters, social media content, press releases, and more.
Who will be working on my account?
TCSC Owner Travis Claytor has over two decades of strategic public relations experience and is actively engaged in all TCSC campaigns. He works with a team of experienced PR professionals and contractors chosen to meet the needs of each client.
Do you work with clients outside of your local area?
Yes, we work with clients nationally and internationally, and across varying industries. We’ve worked with startups, small businesses and publicly-traded companies, and we’re excited to work with new partners.
What are your pricing structures?
Every project or campaign is different. We customize pricing based on the scope and scale of the project. We offer project-based pricing, retainer agreements, and hourly rates.
How can I get in touch with TCSC for a consultation?
Reach out directly to owner Travis Claytor, APR at TClaytor@TCStrategic.com or 813-951-1822. Or visit us @TCStrategic on Facebook, X (yes, it’s Twitter) and LinkedIn.
PR Essentials Course FAQs
Who is the “Public Relations Essentials” course designed for?
The better question is who couldn’t benefit from PR Essentials. PR Essentials is for anyone looking to create a foundation of knowledge and skills in public relations – beginner PR professionals, marketing professionals leading PR efforts, small business CEOs taking on the PR responsibilities for their business, and more.
What will I learn in the Media Relations module?
We review the foundations of media relations and the tools to be successful. You’ll learn how to build and maintain positive relationships with the media. We’ll review how to craft effective press releases and media alerts. We discuss how to manage media inquiries and coordinate interviews. We also provide you templates, bonus materials and more.
How does the course address social media management?
We review the basics to get your social media efforts moving in the right direction. This includes choosing which channels to be on, managing social media channels, creating content for specific channels, and even managing critics.
What is included in the Brand Messaging module?
This module explores the art of developing cohesive and impactful brand messaging that resonates with your target audiences. We also review specific audiences and how to talk with them in ways that work.
What will I learn about owned media channels?
You’ll gain insights into the role of owned media channels, blogging, and the use of analytics to measure content effectiveness and drive digital success.
How does the course help with PR planning and strategy?
The course guides you through planning and executing a strategic public relations campaign. This includes setting measurable objectives, identifying stakeholders, and developing effective strategies and tactics.
What are the benefits of this course for small businesses?
The course offers cost-effective PR solutions, practical insights, and tailored content addressing the unique challenges faced by small businesses.
How is the course structured?
The course includes short, focused modules with over 30 lessons allowing you to learn at your own pace.
Are bonus materials are included?
The course includes dozens of bonus materials such as press release templates, media alert templates, case studies, industry examples, a PR plan template, and much more.
What are some specific deliverables of the course?
Our goal is to provide easy to understand and actionable ways to help your PR efforts today. Deliverables include best practices for writing press releases, managing media inquiries, preparing for media interviews, creating effective blog content, and understanding key performance indicators for PR campaigns, among others.
How do I start the course?
Simply enroll in the course online, and you’ll gain immediate access to all the modules, lessons, and bonus materials.