The Coronavirus crisis is unlike anything brands or companies, big and small, have ever seen, making branding and communications efforts tricky and confusing. Add to that maintaining a trusted brand through the crisis, and even the most experienced communications professionals can get tripped up.
I had the opportunity to work with the Tampa Bay Chamber, as part of a collective of central Florida Chambers of Commerce, and participate in a panel discussion about branding, crisis communications and maintaining a trusted brand during this crisis.
There’s some great insight from this panel, so take a look and listen, and let me know what you think!
I’ve also been discussing how we find success following the Coronavirus crisis through the RADD approach, which is Recognize, Adapt, Develop, and Deploy. Check out our previous posts to see how you can succeed with the RADD process:
– Get RADD And Plan For Success Following Coronavirus Crisis
– Prepare for Success and Get RADD, Part 1: Recognize
– Finding Success By Getting RADD, Part 2: Adapt
– Get RADD, Part 3: Develop Plans For Success
– Deploying Your RADD Communications Plan
Here are some additional resources for your crisis planning efforts as you adapt to your new worlds:
– There’s Still Time To Communicate During the Coronavirus Crisis
– Isolation Is Actually Connecting Us In Meaningful Ways
– Is Pitching Media A Good Idea During COVID-19?
– Internal Communications During A Crisis
– A Meaningful Message, Or Pandering Without Purpose
And here are some additional blogs to help with your strategic communications planning:
– Pitching Media Like The Pros
– 7 Tips for Successful Media Interviews
– Don’t Let Perfect Be The Enemy Of Effective
– Wake Up. Kick Ass. Repeat.
– How to Create Content That Engages Audiences and Builds Brand Trust Quickly
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