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I want to provide some ways to leverage communications and public relations to ensure members of your executive team foster a positive reputation among key stakeholders.
Every executive should have a platform. Maybe it’s a part of the industry that you’re passionate about, or some aspect you think you can affect. But it should underscore who you are as an individual executive, as well as align with organizational values.
Make sure you’re engaged in the associations and organizations that represent the industry. Yes, this will require some extracurricular activity, but it will pay dividends when you need your reputation to pull you out of a jam.
Think about how you, as an executive, can contribute to the industry. Are there OpEds, contributed articles, profiles, or other ways to convey your expertise and platform? Perhaps it is finding the right social media channel, utilizing an organizational blog, or investing in some sort of owned media channel where you can control the storytelling.
This one can be tough. Social media used to be important for engaging with customers, and now it’s also a place for key audiences to learn more about the bands, and individuals, they support and give their money to. So, executives have a chance to tap into that in a positive way. But of course, tread lightly and have a plan because this can spiral quickly.
First, make sure you’re connecting with the teams you lead so they understand your platform and leadership style. But also find ways to connect with teams outside your department. Internal stakeholders (employees) are the best source of advocates you can find, so make sure you’re connecting with them the right way.
Thanks for tuning in – be sure to check out more strategic thoughts, and we’ll see you back here again soon.
Here are some recent posts to help as you create your Strategic Communications campaigns, including the importance of having a strategic communications plan:
– Don’t Leverage The Disaster
– Why You Should Take the “It’s THEIR Platform” Mentality for Social Media
– Leveraging Leadership Principles for Communications
– 3 Thing You MUST Consider During A Crisis Not Directly Impacting Your
– Do I Really Need A Strategic Communications Plan?
– A Meaningful Message, Or Pandering Without Purpose
– Pitching Media Like The Pros
– How to Create Content That Engages Audiences and Builds Brand Trust Quickly
Here are some recent posts to help as you create your Strategic Communications campaigns, including the importance of having a strategic communications plan:
– Don’t Leverage The Disaster
– Why You Should Take the “It’s THEIR Platform” Mentality for Social Media
– Leveraging Leadership Principles for Communications
– 3 Thing You MUST Consider During A Crisis Not Directly Impacting Your
– Do I Really Need A Strategic Communications Plan?
– A Meaningful Message, Or Pandering Without Purpose
– Pitching Media Like The Pros
– How to Create Content That Engages Audiences and Builds Brand Trust Quickly
